Friday, October 20, 2017
9:30 – 10:00 Conference opening and keynotes
10:00-12:00 Session 1: Publishing studies – study programmes, historical perspectives, related disciplines
moderator Miha Kovač

10:00-10:30 Christoph Bläsi, Johannes Gutenberg-Universität Mainz

Publishing studies vis-a-vis digital humanities – the case of a project on cookbooks

10:30-11:00 Aušra Navickiene, University of Vilnius

Joachim Lelewel, rightfully a historian of publishing? Case study, "Two Bibliographic Books", published 1823‒1826, Vilnius

11:00-11:30 Mirna Gilman, University of Osijek

Publishing Studies Comparison: The Final Steps in the Educational Process

11:30-11:45 Coffee/Tea break
11:45-13:15 Session 2: Publishing, reading and education
moderator Christoph Bläsi

11:45-12:15 Adriaan van der Weel, University of Leiden

Pedagogy for Post-Millennials

12:15-12.45 Igor Ž. Žagar, Educational research institute, Ljubljana

Phenomenology of Reading: An Intimate Introspection

12:45-13:15 Ivana Ostrički, University of Rijeka, PhD student

The use of 2.0 marketing on websites of Croatian children´s and youth publishers

13:15-14:45 Lunch break
14:45-16:15 Session 3: Brands, sales, marketing
moderator Franjo Pehar

14:45-15:15 Angus Philips, Oxford International Centre for Publishing Studies

Peak Book: the uncoupling of book sales from economic growth

15:15-15:45 Sophie Noël, Sorbonne Paris Cité University

Local and homey: rhetoric and space in independent bookshops, a British/French perspective

15:45-16:15 Andrius Šuminas, University of Vilnius

Publishing Brand Extension Strategies: The Lithuanian Publisher's Perspective

16:15-16:30 Coffee/Tea Break
16:30-18:30 Session 4: Books and readers
moderator Arūnas Gudinavičius

16.30-17.00 Boris Badurina and Sanja Lapiš, University of Osijek

E-book reading experience on different reading devices from the students' perspective

17.00-17.30 Mate Juric, University of Zadar

Segmenting reading habits of university students

17.30-18.00 Zoran Velagić, University of Osijek

Timeline of readers

18.00-18.30 Nives Tomašević and Vlatka Lemić, University of Zadar

Book digital archives – Topotheque case study

18:30-19:00 Round-up and discussion

Saturday, October 21, 2017
9:30-13:00 Session 5: Books and publishers
moderator Andrius Šuminas

9:30-10:00 Miha Kovač, University of Ljubljana

Anybody there? In the search of lost publishers

10:00-10:30 Ruediger Wischenbart, Wischenbart Content and Consulting

How big are books? And why do we not know the answer? A bird's eye view on trends in global consumer book publishing

10:30-10:45 Coffee/Tea break
10:45-11:15 Arūnas Gudinavičius, University of Vilnius

How much cheaper e-books are? The analysis of e-book prices in small language e-book markets

11:15-11:45 Kinga Kasperek, Silesian University

New literacy – self-publishing in Poland

11:45-12:15 Tomislav Jakopec, University of Osijek

The status of EPUB format

12:15-12:45 Franjo Pehar, University of Zadar

Crowdfunding for publishers: platforms, projects and good practice stories

12:45-13:30 Round-up, discussion and closing remarks
13.30 – Trip to secret location (lunch included)
Rectorate building, 2nd floor
M. Pavlinovica 1, 23000 Zadar
Blogs on publishing trends and contexts